What are the different types of logos?
Wordmark logos: Wordmarks (a.k.a. logotypes) are typically comprised of text and a typeface. The text or company name is usually written and given a unique typographic treatment.
Examples: Google, eBay, Netflix
Pictorial Mark: A pictorial mark logo (or a brandmark) is imagery reduced to its symbolistic meaning. This is why, if you’re leaning towards this type of logo design, it has to be extremely representative, containing elements that will make your audience associate it with your brand.
Examples: Apple, Twitter, Target
Combination marks: A combination of an iconic symbol along with a wordmark. This is a flexible means of conveying the company name and introducing an element to act as a symbol for the company. The elements can be used separately or together.
Examples: Burger King, Puma, AirBNB
Emblem: An emblem logo consists of font inside a symbol or an icon; think badges, seals, and crests. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations, or government agencies.
Examples: Porsche, Harvard University, and UPS
Mascots: Mascot logos consist of illustrated characters that act as visual representations or “ambassadors” for a brand. They can be anything from fictitious creatures to real people, as long as they reflect the brand’s identity.
Examples: Colonel Sanders by KFC, Cap’n Crunch, Tony the Tiger by Kellogg’s, and Mr. Peanut by Planters.
Lettermarks: Lettermarks (a.k.a. monogram logos) are typography logos that are made up of the brand’s initials. In most cases, brands that have monogram logos are referred to by their abbreviated version when speaking.
Examples: CNN, NASA, and HBO
Letterforms: Letterforms are one-letter logos that only include the first letter of the company’s name. Often, brands will have an additional version of their logo that comprises their full business name (called a wordmark or logotype, as explained above), to be used in different occasions.
Examples: Facebook, McDonalds, and Netflix
Abstract: These are image-based logos that use abstract forms to reflect a company’s branding. Unlike pictorial marks that represent a real object, abstract logo marks are more metaphorical. (Pepsi,
Examples: Airbnb, Chanel, Nike, Olympics, Google Drive, Adidas, and Pepsi.