What is graphic design?
In general terms, graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Today’s graphic designers often use desktop publishing software and techniques to achieve their goals.
What is Vector and Raster graphics?
Raster images, also known as bitmaps, are comprised of individual pixels of color, for example, images on your websites or photos. Raster graphics always lose their quality when scaled and appear blurry.
Vector graphics are created with mathematical points, that tell the path how it is shaped and what color it is filled by. Vector files can be stretched to any size keeping their high quality in every resolution.
Why should I choose Maxorg Designs over some other firm to do my design work?
At Maxorg Designs we realize you have many options when choosing a graphic design provider and thank you for the opportunity to present our solutions to you.
Why should you choose us over the competition?
Experience: With over ten years of design experience, we bring a broad base of experience and knowledge to your design project. We are passionate about the design business and about helping organizations and businesses succeed and gain a competitive advantage.
Flexibility: Examine our portfolio and you will see the breadth of work we have completed over the years. Chances are we have experience creating almost any type of project or design you require. If we don’t have experience with a particular design area, we work with a network of design associates who can lend their expertise to your project, ensuring trouble-free production of any item you can imagine.
Creativity: Creativity is a very subjective topic. Examine our portfolio and you will see how we solved our past client’s design problems. We hope this is an indicator of our creative abilities.
Feel free to contact us to discuss potential design solutions to your communication challenges.
Risk-free: We offer FREE, no obligation design quotation and initial consultation. It never hurts to talk to someone to help clarify your design requirement. Use our Get A Quote form to submit your design project today.
Competitive Pricing: We are a relatively small design studio, with significantly less overhead than bigger design firms. This allows us to pass the savings on to you. We will gladly meet or beat any design bid from a competing design firm.
Technology: We use both updated software and hardware to achieve the best results for our clients.
What is a logo/wordmark?
A logo combines characters, images, and/or graphics creating a single design to identify an individual, business, company, organization, team, or school. The logo is typically a visual image used as a company trademark instead of the company name. When consisting solely of stylized textual elements, such symbols are referred to as logotypes or wordmarks.
Can my logo be integrated into other projects (Web, printing, etc.)?
You will receive many different files of your finished logo design in various sizes and file formats, which you can use in print projects to websites. If you prefer or require a different type of file format, just let me know, and I will be happy to supply it.
What are the different types of logos?
Wordmark logos: Wordmarks (a.k.a. logotypes) are typically comprised of text and a typeface. The text or company name is usually written and given a unique typographic treatment.
Examples: Google, eBay, Netflix
Pictorial Mark: A pictorial mark logo (or a brandmark) is imagery reduced to its symbolistic meaning. This is why, if you’re leaning towards this type of logo design, it has to be extremely representative, containing elements that will make your audience associate it with your brand.
Examples: Apple, Twitter, Target
Combination marks: A combination of an iconic symbol along with a wordmark. This is a flexible means of conveying the company name and introducing an element to act as a symbol for the company. The elements can be used separately or together.
Examples: Burger King, Puma, AirBNB
Emblem: An emblem logo consists of font inside a symbol or an icon; think badges, seals, and crests. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations, or government agencies.
Examples: Porsche, Harvard University, and UPS
Mascots: Mascot logos consist of illustrated characters that act as visual representations or “ambassadors” for a brand. They can be anything from fictitious creatures to real people, as long as they reflect the brand’s identity.
Examples: Colonel Sanders by KFC, Cap’n Crunch, Tony the Tiger by Kellogg’s, and Mr. Peanut by Planters.
Lettermarks: Lettermarks (a.k.a. monogram logos) are typography logos that are made up of the brand’s initials. In most cases, brands that have monogram logos are referred to by their abbreviated version when speaking.
Examples: CNN, NASA, and HBO
Letterforms: Letterforms are one-letter logos that only include the first letter of the company’s name. Often, brands will have an additional version of their logo that comprises their full business name (called a wordmark or logotype, as explained above), to be used in different occasions.
Examples: Facebook, McDonalds, and Netflix
Abstract: These are image-based logos that use abstract forms to reflect a company’s branding. Unlike pictorial marks that represent a real object, abstract logo marks are more metaphorical. (Pepsi,
Examples: Airbnb, Chanel, Nike, Olympics, Google Drive, Adidas, and Pepsi.
How many revisions will I get?
All projects are assigned 3 free revisions before an additional fee is applied.
Just remember, revisions will be treated as a new request and may affect the delivery timelines of other pending/active requests. For the best results always try to give clear guidelines about your project vision. The better you describe what you want to achieve the better results will be and of course the least revisions you might need.
What is a round of revision?
Once a design draft is presented, the client has a specified number of days to provide their feedback. Once all of their comments, ideas, and questions are consolidated and we provide a new version, that’s the end of that round of revision.